2015 Ford Edge Pricing Gives Consumers A Great Deal

Ford is known for giving consumers the unexpected, and the American carmaker has done it yet again. Despite a multitude of major tweaks to the Ford Edge crossover for the 2015 model year, Ford has made the decision to keep the 2015 Ford Edge pricing exactly the same as it was for the 2014 model. This allows consumers to enjoy new and improved features for a great value.

Starting at an MSRP of $28,100 (not including an $895 destination charge), the 2015 Edge gets an updated platform, a bit of a facelift, and a standard 2.0-liter turbocharged EcoBoost engine that churns out a healthy 245 horsepower and 270 lb-ft of torque. If this great value isn’t enough for you, then the model’s Sport trim is sure to impress you.  Though the Sport has exchanged its old engine for a 2.7-liter twin-turbocharged V6 EcoBoost engine, which generates over 300 horsepower, its price has only gone up $500 since last year’s Sport model, making it a true bargain.

When the 2015 Edge hits showrooms in the first quarter of 2015, it will be the first Ford in the U.S. to come standard with an EcoBoost engine. To be there when Ford makes history, be sure you come in to Morristown Ford when the new crossover makes its debut!

The Two-Day Ford Smithsonian Exhibit Shows Off New Technology

We here at Morristown Ford always knew Ford is such an iconic brand that it would one day end up in the Smithsonian. To be specific, Ford is participating in a two day festival at the Air and Space museum in order to demonstrate some of their innovative new technologies. With some of the most impressive safety and performance features in the world, Ford was a natural choice.

According to Ford, this is an opportunity for the public and academic institutions to see the inner workings of the automaker’s complex engineering, and also an opportunity for investors.

“Ford has a rich history of developing industry-first technology,” said Bill Coughlin, president and CEO, Ford Global Technologies, “and for that effort, and to be recognized by such a prestigious institution, is a great honor for our team.”

Taking center stage at the Ford Smithsonian exhibit was the new inflatable seatbelt system. Rear-seat belts have been designed to inflate with cold compressed gas during an accident in order to better protect passengers. By providing advanced protection of the face and chest area, the dangers of driving have been exponentially reduced.

Ford Bringing More Than a Dozen Custom Mustangs to 2014 SEMA Show

One of the custom Mustangs Ford showcased at SEMA.

It’s been a big year for the Ford Mustang. 2014 marked the muscle car’s 50th anniversary and the launch of the model’s new generation. We’re not surprised in the least, then, to see that Ford brought over a dozen custom Mustangs to the 2014 SEMA show going on right now in Las Vegas.

Top aftermarket builders including Galpin Auto Sports, Petty’s Garage, MRT, and others all brought their own take on the new Mustang. Though many will focus on the 5.0-liter V8, Ford says the spotlight is on the all-new 2.3-liter EcoBoost four-cylinder engine, which sets new standards for efficiency and performance and offers a whole new platform for turbocharging specialists.

At Morristown Ford, we’re most excited by the Mustang from Petty’s Garage. It has a Roush supercharged V8 and sports Richard Petty’s famous blue paint as well as the No. 43 from his NASCAR days. It’ll be auctioned off by Barrett-Jackson to benefit the Victory Junction Gang Camp, which helps chronically ill children attend summer camp!

Joe Hinrichs, Ford President of the Americas, announces 850 new jobs at the Rouge Center

The all-new Ford F-150 has already revolutionized the new car industry—and it’s not even out on the roads yet! But the new aluminum-infused truck has already done something very important: it’s helped the Ford Motor Company create many new jobs recently, bringing hope and stability to many people and families in America. Ford recently added 850 more jobs to the Rouge Center to help facilitate new F-150 production.

“As customer anticipation for the all-new F-150 continues to build, today we are bringing on 850 new jobs to help meet the market demand for the toughest, smartest, most capable F-150 ever,” said Joe Hinrichs, Ford president of The Americas. “The new truck sets new standards for the future of tough – right down to how it’s built.”

In 2011, Ford pledged to the UAW to add at least 12,000 jobs to the economy before 2015. With two months to go, they have already added over 14,000 jobs, proving that the American economy is as enduring and resilient as the Ford F-Series trucks themselves. Support Ford job creation yourself when you come see us at Morristown Ford today to check out the American automaker’s great truck lineup!

Ford Celebrates New Blue Oval STEM Scholarship ProgramFord is looking to ready 50 students pursuing degrees in science, technology, engineering and mathematics (STEM) for the future of the car industry. The American carmaker recently announced a brand new Blue Oval STEM Scholarship program, which will provide $500,000 in scholarships over four years to these lucky students.

“This new scholarship demonstrates our continued commitment to STEM education by investing in talented students who represent the future of the automotive industry,” said Fields. “For 30 years, long before anyone even talked about STEM fields, Ford was a leading force in promoting science, math and technology. This scholarship takes our commitment to these disciplines even further.”

Selection for this scholarship, along with the renewal process, will be administered through the SME Education foundation and will be available specifically to students who participated in three of Ford’s STEM programs—Ford Inspiration and Recognition of Science and Technology (FIRST) Robotics, Ford Next Generation Learning, and Ford High School Science and Technology Program (HSSTP).

For more information about Ford’s new Blue Oval STEM Scholarship Program, or to apply to participate in the HSSTP program, send an email to hsstp@ford.com. If you have any other questions regarding scholarship options from Ford, contact Morristown Ford today!

The all-new 2015 Ford GT

Although European automakers seem to have a near monopoly on the supercar market, there’s just something about American muscle. Take, for example, the Ford GT. The original GT40 is a racing icon, having dominated 24 Hours of Le Mans between 1966 and 1969 with four consecutive wins. The more recent Ford GT was so great that even Jeremy Clarkson had to buy it—that’s the guy who normally loves to quip and bash American cars in every other episode of Top Gear, mind you.

So wouldn’t it be great if Ford could come back to the 24 Hours of Le Mans and prove that it’s still got it? Well—it just might. According to Road and Track, all signs point to a GT return to the 2016 GTE-Class for the legendary race, which means the Blue Oval-badged car would compete against the likes of the Corvette, Ferrari 458 Italia, Porsche 911, and others.

And it won’t just come back as a racing car. Motor Trend claims that Ford will unveil a new 2016 GT to celebrate the car’s 50th anniversary—likely at the Detroit Auto Show. We can’t wait for it, here at Morristown Ford!

Irma Elder, First Woman to Own a Ford Dealership in Detroit, Passes Away at Age 84It’s a somber time for Ford as we say goodbye to Irma Elder, the first woman in Detroit to own a Ford dealership. She passed away on Sept. 30th at age 84.

Irma came to the United States from Xicoténcatl, Mexico in 1946. She grew up in Miami, Florida, and lived there until her eventual move with her husband, James Elder, to Michigan in 1963. In Detroit, James Elder ended up the owner of Troy dealership, but he died in 1987. This is when Irma picked up the dealership herself and turned it into the success it is today. While she still owned it, it was one of the largest female-owned businesses in the country.

Just this year, Irma earned a lifetime achievement award from the National Association of Minority Automobile Dealers. She was also honored this year by the Michigan Women’s Foundation, and has received the Ford Motor Co.’s President’s Award. The company has expanded into eight other Michigan dealerships and into Florida with several other stores. The original Troy dealership has made the #7 spot on the Crain’s Detroit Business list in 2013. The list of accolades goes on and on, showing how remarkable a person Elder was during her fruitful life.

Today we’re saluting Irma Elder here at Morristown Ford and recognizing her strength, hard work and determination, which built a business that made history.

2015 Ford F-150

The Ford F-150 has always been one of the most popular and best-selling pickup trucks on the market. The new 2015 F-150 model is anticipated to be just as successful, in part thanks to the fact that it is entirely made out of lightweight aluminum. The F-150 still has its traditional design, but the new aluminum body has decreased the vehicle’s weight 700 pounds, which is extremely significant.

ABC 7 News reports that “the lighter weight also allows Ford to use smaller engines. But that doesn’t mean you’ll lose performance.” So have no fear: the new body will not take away from the F-150’s capabilities, and it will still be able to haul more than other trucks in its class.

The truck will also be equipped with a V6 turbo engine, which will allow for enhanced fuel economy. Fox News reports that the fuel economy will improve “between 5 and 20 perfect.” Exact fuel economy ratings will be released as the truck’s long awaited debut in December grows nearer.

A December debut, huh? Sounds like the perfect Christmas gift! Tell Santa you want a lightweight 2015 Ford F-150 from Morristown Ford this year!

The 2015 Ford Focus has improved safety technology

If you’ve driven long enough, you’ve had a few scares behind the wheel.  Though we do everything we can to make sure that we arrive safe at our destination, it’s nice to know when we are driving a car that’s on the leading-edge of safety technology.  Drive a Ford Focus and you’ll have that peace of mind.

The latest development to go in the Focus has to do with preventing skids.  Skids can happen so fast, other than somehow possessing psychic abilities, it would seem impossible to truly prevent them.  While Ford may not be able to tell the future, a recent safety improvement to the Ford Focus puts them that much closer.

This technology, called Enhanced Transitional Stability, constantly analyzes a number of conditions.  These include how quickly the driver has turned the wheel, the position of the steering wheel, and the speed of the car.  Based on these factors, the ETS technology will then decide, according to its algorithms, if a skid is inevitable.  If it indeed makes this determination, it will automatically apply the brakes to whichever wheels need it in order to avoid a skid.  The fascinating part is, this can happen without even the driver suspecting it.

Morristown Ford has the Focus and many other great models. Test drive them today!

In the battle between heavy-duty trucks, the ultimate question has always remained the same throughout the years: what truck can tow the most stuff?

According to Ford, it’s the Ford F-450. According to Ram, it’s the Ram 3500. Ford claimed a max towing capacity of 31,200 pounds and Ram claimed 30,000, and while basic math would suggest Ford won the battle, Ram took issue with Ford’s numbers.

Ford’s tests were made using internal standards, while Ram used the Society of Automotive Engineers J2807 towing standards. Fair enough. Ford went back to testing, which required about 400 pounds of additional weight in the pickup than before.

The new number? Still 31,200 pounds. We think that settles it. Check out the Ford F-450 at Morristown Ford.

“We leave no doubt with customers that the F-450 pickup truck has best-in-class towing of 31,200 pounds— whether tested using our own internal towing standards or SAE J2807,” said Raj Nair, Ford group vice president for Global Product Development, in the company’s release.

Ford F-450