The all-new 2015 Ford GT

Although European automakers seem to have a near monopoly on the supercar market, there’s just something about American muscle. Take, for example, the Ford GT. The original GT40 is a racing icon, having dominated 24 Hours of Le Mans between 1966 and 1969 with four consecutive wins. The more recent Ford GT was so great that even Jeremy Clarkson had to buy it—that’s the guy who normally loves to quip and bash American cars in every other episode of Top Gear, mind you.

So wouldn’t it be great if Ford could come back to the 24 Hours of Le Mans and prove that it’s still got it? Well—it just might. According to Road and Track, all signs point to a GT return to the 2016 GTE-Class for the legendary race, which means the Blue Oval-badged car would compete against the likes of the Corvette, Ferrari 458 Italia, Porsche 911, and others.

And it won’t just come back as a racing car. Motor Trend claims that Ford will unveil a new 2016 GT to celebrate the car’s 50th anniversary—likely at the Detroit Auto Show. We can’t wait for it, here at Morristown Ford!

Irma Elder, First Woman to Own a Ford Dealership in Detroit, Passes Away at Age 84It’s a somber time for Ford as we say goodbye to Irma Elder, the first woman in Detroit to own a Ford dealership. She passed away on Sept. 30th at age 84.

Irma came to the United States from Xicoténcatl, Mexico in 1946. She grew up in Miami, Florida, and lived there until her eventual move with her husband, James Elder, to Michigan in 1963. In Detroit, James Elder ended up the owner of Troy dealership, but he died in 1987. This is when Irma picked up the dealership herself and turned it into the success it is today. While she still owned it, it was one of the largest female-owned businesses in the country.

Just this year, Irma earned a lifetime achievement award from the National Association of Minority Automobile Dealers. She was also honored this year by the Michigan Women’s Foundation, and has received the Ford Motor Co.’s President’s Award. The company has expanded into eight other Michigan dealerships and into Florida with several other stores. The original Troy dealership has made the #7 spot on the Crain’s Detroit Business list in 2013. The list of accolades goes on and on, showing how remarkable a person Elder was during her fruitful life.

Today we’re saluting Irma Elder here at Morristown Ford and recognizing her strength, hard work and determination, which built a business that made history.

2015 Ford F-150

The Ford F-150 has always been one of the most popular and best-selling pickup trucks on the market. The new 2015 F-150 model is anticipated to be just as successful, in part thanks to the fact that it is entirely made out of lightweight aluminum. The F-150 still has its traditional design, but the new aluminum body has decreased the vehicle’s weight 700 pounds, which is extremely significant.

ABC 7 News reports that “the lighter weight also allows Ford to use smaller engines. But that doesn’t mean you’ll lose performance.” So have no fear: the new body will not take away from the F-150’s capabilities, and it will still be able to haul more than other trucks in its class.

The truck will also be equipped with a V6 turbo engine, which will allow for enhanced fuel economy. Fox News reports that the fuel economy will improve “between 5 and 20 perfect.” Exact fuel economy ratings will be released as the truck’s long awaited debut in December grows nearer.

A December debut, huh? Sounds like the perfect Christmas gift! Tell Santa you want a lightweight 2015 Ford F-150 from Morristown Ford this year!

The 2015 Ford Focus has improved safety technology

If you’ve driven long enough, you’ve had a few scares behind the wheel.  Though we do everything we can to make sure that we arrive safe at our destination, it’s nice to know when we are driving a car that’s on the leading-edge of safety technology.  Drive a Ford Focus and you’ll have that peace of mind.

The latest development to go in the Focus has to do with preventing skids.  Skids can happen so fast, other than somehow possessing psychic abilities, it would seem impossible to truly prevent them.  While Ford may not be able to tell the future, a recent safety improvement to the Ford Focus puts them that much closer.

This technology, called Enhanced Transitional Stability, constantly analyzes a number of conditions.  These include how quickly the driver has turned the wheel, the position of the steering wheel, and the speed of the car.  Based on these factors, the ETS technology will then decide, according to its algorithms, if a skid is inevitable.  If it indeed makes this determination, it will automatically apply the brakes to whichever wheels need it in order to avoid a skid.  The fascinating part is, this can happen without even the driver suspecting it.

Morristown Ford has the Focus and many other great models. Test drive them today!

In the battle between heavy-duty trucks, the ultimate question has always remained the same throughout the years: what truck can tow the most stuff?

According to Ford, it’s the Ford F-450. According to Ram, it’s the Ram 3500. Ford claimed a max towing capacity of 31,200 pounds and Ram claimed 30,000, and while basic math would suggest Ford won the battle, Ram took issue with Ford’s numbers.

Ford’s tests were made using internal standards, while Ram used the Society of Automotive Engineers J2807 towing standards. Fair enough. Ford went back to testing, which required about 400 pounds of additional weight in the pickup than before.

The new number? Still 31,200 pounds. We think that settles it. Check out the Ford F-450 at Morristown Ford.

“We leave no doubt with customers that the F-450 pickup truck has best-in-class towing of 31,200 pounds— whether tested using our own internal towing standards or SAE J2807,” said Raj Nair, Ford group vice president for Global Product Development, in the company’s release.

Ford F-450

While you can slather on the sun block when you are at the beach to protect your own skin from the sun’s harmful rays, your car isn’t so lucky. Just like your fragile skin, the sun can easily damage your car’s interior and exterior. To help prevent extensive sun damage to the all-new 2015 F-150, Ford has created new parts and materials that will ensure the pickup will stay fade and damage free.

“Built Ford Tough means more than surviving dirt, rocks, and mud, or towing heavy trailers,” said Cindy McComb, materials engineer in Ford’s Central Lab. “We like to think our work on this truck has given it the kind of sun protection Built Ford Tough trucks require to look as good after five years of exposure to sun, wind, and rain as they do when they leave the showroom floor.”

Ford put these new materials through extensive testing at the company’s Central Lab. Each individual part went up against a Thermatron—we think the name sounds cool, too—which simulates damaging UV rays. Through this testing, Ford was able to create a terrific new product that makes the 2015 F-150 the toughest truck on the road.

For more information on the newest F-150, make sure you contact or stop in to Morristown Ford today!

Sun damage

In April, the 50th anniversary of the original Mustang will be celebrated by releasing the 2015 model. In honor of the vehicle’s birthday, the 2015 model will be adorned with a badge on the instrument panel that shows off the galloping pony logo and the words “Mustang – Since 1964.” In the meantime, hop into your own Mustang at Morristown Ford today!

2015 Ford Mustang production is officially underway and it is being manufactured at the Flat Rock, Michigan assembly plant. For the first time in the brand’s history that the Mustang will be exported globally to more than 120 countries.  In the model’s 50-year history Ford has sold over 9.2 million Mustangs, thus making the $555-million investment at the Flat Rock Plant that occurred this past year pertinent in order to accommodate the construction of the new car.

“The new Mustang will get independent rear suspension, and an optional turbocharged 2.3-liter, four-cylinder engine making 310 hp and 320 lb-ft of torque. That motor will join the returning 435-hp, 5.0-liter V8 and the 300-hp 3.7-liter V6” reports Market Watch. The Mustang will also have a new lighter perimeter sub frame that will also stiffen the structure.

50th Anniversary

It is no secret that hybrids have sky-high price tags, but with gas prices rising, these fuel efficient beauties essentially end up paying for themselves. Whether you are an environment buff or want superb gas mileage the hybrid is something everyone can agree on.

With numerous automakers to choose from, all offering some sort of a hybrid, which one is worth taking the plunge for? Ford and Toyota are both committed to hybrid technology, but Ford is beginning to make its low mileage and high sales competitor quiver in their boots.

Ford has put in a huge time investment into developing lightweight body and Fuel-saving advancements. The Ford Fiesta 1.0-liter engine is a true spectacle in terms of both performance and fuel efficiency, along with the 2.7-liter V6 that, according to Ford, “will offer V8-like performance” (Forbes).

If Ford unleashes a lightweight hatchback with a 1.0-liter ecoboost and pairs it with a battery and a motor, the hybrid could reach over 60 mpg. If they can offer a minimal price premium over a conventional engine, Ford might be the first automaker with a truly high-volume hybrid that everyone can afford. Check out our selection of Hybrids now at morristownford.com.

Ford Hybrid

Ford recently released plans to make a more seamless Ford F-150. Specifically, the rear window will have a seamless sliding panel.

The current F-150, like most pick-ups, features a sliding glass rear window in a three-pane system with supporting plastic frames. This structure is complex to assemble and is vulnerable to quality mistakes and leakages.

In late 2010, Ford held a design contest among suppliers to fix this problem. They eventually chose Canadian supplier Magna International Inc’s design for a seamless sliding rear window.

This new window is lighter and easier to install. The design makes the window less prone to leaks than its predecessors.

The window will be standard on the Lariat, King Ranch and Platinum models of the F-150.  While the window will not be available on Regular Cab models, it is offered as an option on XL and XLT versions of the F-150 for SuperCab and SuperCrew models.

You can see the new model of the Ford F-150 at Morristown Ford now.

Seamless Ford F-150

Often, the conversation around hybrid cars and other EVs seems to revolve solely around engine technology and fuel efficiency numbers. However, as the 2014 C-MAX Hybrid would like to remind everyone, EVs are still fully functional and practical automobiles in their own right. The C-MAX is currently drawing some critical attention, not for its fuel numbers or aerodynamic design, but for its remarkable safety record.

The Insurance Institute for Highway Safety has named the 2014 C-MAX a Top Safety Pick, a satisfactory reward for all of Ford’s hard work on the vehicle. It features a rearview camera, active park assist technology, rain-sensing wipers, AdvanceTrac with Roll Stability Control, and etc. Plus, in the event of a crash, it’s equipped with a great system of airbags and even offers an SOS Post Crash Alert System.

“Ford takes the safety of our customers very seriously,” said Steve Kenner, global director of the Ford Automotive Safety Office. “We are proud C-MAX Hybrid has achieved a Top Safety Pick from the Insurance Institute for Highway Safety.” And here at Morristown Ford, we’re proud to have the C-MAX, a car that proves the EV is about more than just efficiency, in our inventory. Come see us today!

2014 C-MAX Hybrid