Ford named Best Overall Truck Brand by Kelley Blue Book, again! We're not surprised!

Ford named Best Overall Truck Brand by Kelley Blue Book, again! We’re not surprised!

Kelley Blue Book has revealed the winners of its 2015 Kelley Blue Book Brand Image Awards, and for the second consecutive year, Ford has earned the title of Best Overall Truck Brand. Having earned this particular award six out of the last seven years, Ford is honored to remain America’s favorite truck brand.

The introduction of Ford’s most capable, efficient, intelligent, and toughest F-150 ever, along with favorable perceptions of Ford’s Super Duty F-250 and the F-350 helped Ford to snag the award for 2015. According to KBB, the awards’ recipients are determined based on customer perception data, recognizing “automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.”

“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today’s automakers to determine this year’s award winners,” said Hwei-Lin Oetken, vice president of market intelligence for Kelley Blue Book.

Besides Truck Brand, the other categories included Non-Luxury Brands and Luxury Brands.

Check out Ford’s recent news release for a complete list of the brand’s awards and accolades earned by the 2015 F-150.

Here at Morristown Ford, we can’t wait for you to see for yourself why the 2015 F-150 is America’s favorite truck. Stop by today to learn more.

2015 Ford Mustang

2015 Ford Mustang

The all-new Mustang has once again claimed the Vincentric Best Value in America Award, marking its sixth straight year receiving the honor. The coveted award is based on several factors in cost of ownership including maintenance, depreciation, insurance, and financing.

After doing some research in all of those categories, the 2015 Mustang claimed the title. The Vincentric award isn’t the only notch on the Mustang’s belt, either. The 2015 pony car has compiled quite the trophy case within the last year and has been a part of the slew of awards listed below.

  • “North American Car of the Year” Finalist
  • “World Car of the Year” Finalist
  • Road and Track “Performance Car of the Year” Finalist
  • Detroit Free Press Car of the Year
  • com Shoppers’ Choice Award
  • com Most Popular Entry Sport Car
  • Kiplinger’s Best New/Redesigned Car
  • Car and Driver 10 Best
  • 2015 Automobile All Star
  • 2014 SEMA Show “Hottest Car”

As you can see, the 2015 Mustang is no stranger to the spotlight! If you’re interested in taking one of the most awarded sports cars out for a test-drive, come visit us at Morristown Ford today!

Ford Mustang: Best-Selling Muscle Ca

Ford Mustang: Best-Selling Muscle Ca

After losing out to the Chevrolet Camaro for the past five years, the Mustang is revving its engine and picking up the pace. The two pony cars have been duking it out for years to see who would take the title of best-selling muscle car.

This year, it looks like the Mustang is taking control of the race. Mustang sales skyrocketed at the beginning of 2015, and that trend has held strong. A new engine option, better tech, and a shiny new safety rating has opened car buyers’ eyes to the pony car.

Sales put the pedal to the metal and shot up 124% this January compared to January 2014. February saw the strongest Mustang sales since 2007. So far in 2015, sales are up 66% and that’s no laughing matter. Over 17,000 new 2015 Mustangs have touched tires to pavement compared to just 11,000 Camaros.

Previously limited to enthusiasts with V6 and V8 engine options, the new Mustang comes with a four-cylinder motor as well. The EcoBoost engine is pulling in those more conscious about fuel economy while maintaining its popularity among those who have a need for speed.

The V8 pulls in 16 mpg city and 25 mpg highway. The EcoBoost jumps to 21 mpg city and 32 mpg highway. New safety tech includes a rearview camera, more crash sensors, and double the number of airbags. Throw on the National Highway Traffic Safety Administration’s five-star overall score, and the beast is better than ever.

Ford Nature - Innovation Park

This past January at the North American International Auto Show in Detroit, Ford put up quite a display with a wide range of features, including what it called the Innovation Park. Ford’s Innovation Park included water and plant elements to show how Ford is working to reduce its waste and emissions and work harder to use organic materials.

Now, Ford is donating parts of the “park” to both Belle Isle Park and North Star Reach. Belle Isle Park will receive plants, trees, and flowers while Ford is giving forty sections of concrete to North Star Reach, a nonprofit that provides a year-round camp for children with serious illnesses. The concrete slabs will form a central gathering place overlooking Patterson Lake.

“We are thrilled to bring the Park home to North Star Reach for our campers and families to enjoy for generations to come,” said North Star Reach founder and CEO Doug Armstrong, in a statement. “Our construction team is ensuring the Park will be installed to be universally accessible for all campers.”

Here at Morristown Ford, we think it is great that Ford is donating parts of its Innovation Park to both of these organizations.  If you’ve been inspired to reduce your own emissions, maybe it’s time for a new Ford car!  Check out our website to view our entire inventory of Ford vehicles.

2015 Ford Edge - Morristown Ford

Take the regular 2015 Ford Edge, then add about 35 hp and an EcoBoost engine. Then you have the Ford Edge Sport.

Ford recently announced the full technical details for its upcoming 2015 Edge Sport, backing up the automaker’s claim that the newest Edge is the most powerful and highest-performing version of the vehicle yet.

The 2015 Ford Edge hosts a 2.7-liter V6 engine, that gets an astonishing 315 horsepower—all the more impressive considering the Edge’s fuel efficiency rates. The model gets 27 mpg on the highway, and the four-wheel-drive version gets 24 mpg.

Plus, even though the revved up 2015 Edge is incredibly strong and buzzing with energy, it’s actually pretty quiet on the inside, thanks to strategically placed speakers and Active Noise Cancellation technology.

The latest Edge will hit dealerships this spring, with a suggested retail value of $38,100, which is only a $500 increase from its predecessor, despite the numerous expensive upgrades.

What do you think about these 2015 Ford Edge Sport details? Let us know your thoughts in the comments.

In a behind the scenes making-of film, a Ford designer mentions that over the years, people have always asked, “When are you going to do the next Ford GT?” Finally, the people’s appetite for such a vehicle has been satiated.

Ford revealed its new supercar last month at the North American International Auto Show (NAIAS) in Detroit. Looking at it, there’s no doubt it’s a Ford GT—a move that was very deliberate. As one designer says in the film, Ford’s goal with the new 600-plus-horsepower GT was to “honor the history of the car.”

2017 Ford GT - Morristown Ford

Move over, Mario. There’s a new video game star.

The new Ford GT is what a supercar should be—a divine marriage between art and engineering. The Ford team is not shy about admitting its ambition behind the GT’s design and conception.

The car is also unique in that its virtual counterpart was designed right along with it, to be featured in the video game Forza Motorsport 6. Believe it or not, Ford thought that this was a very important part of the GT’s development. Kip Wing, Ford’s Assistant Chief Engineer, said, “With the way video games are evolved and how driving simulators have evolved, you get a much more true sense about what the true ownership experience is about.”

Outside of a video game, we’re going to be waiting awhile for the new Ford GT.  So if you need a car right now, get more information on new Fords with our 2015 model summaries.  You’ll be armed with everything you need to make a smart decision.  Then you can give us a call and we’ll find the right vehicle together!

Family Receiving Keys - Morristown Ford

To be clear, this is not Jared Cassedy, the teacher in question. We just wanted a happy shot of someone receiving keys.

Just before the 2015 GRAMMY awards ceremony honored today’s top music artists, Ford took time to honor another group of people who play an important behind-the-scenes role in today’s music industry: music educators. This year, the Ford Motor Company Fund expanded its support of the GRAMMY Foundation by presenting a new 2015 Ford to the winner of the Music Educator of the Year Award and increasing its financial sponsorship of the GRAMMY in the Schools® initiative.

Jared Cassedy, teacher at Windham High School in Windham, New Hampshire, was named this year’s recipient of the Music Educator Award. We at Morristown Ford are sure he can’t wait to drive to school in his new 2015 Ford!

In addition, Ford joined in sponsoring the Drive 4 UR School program in which schools are able to raise money for extracurricular activities through a test drive fundraiser at local dealerships.

“Education is the cornerstone of a brighter future, and we are proud to work with the GRAMMY Foundation because of our shared commitment to providing educational opportunities for all,” said Pamela Alexander, Ford Motor Company Fund and Community Services director of community development.

“Expanding our association to include another innovative Ford community program and a brand new Ford vehicle for the Music Educator of the Year is a great way to award the hard work of teachers and schools throughout our country.”

redesigned 2016 Ford Focus RS

The redesigned 2016 Ford Focus RS.

Any driver who wants rally-car performance, a great price, and a workweek workhorse, is going to be thrilled by the grand reveal of the newly redesigned 2016 Ford Focus RS this February. Here comes the latest “hot-hatch” by Ford, drifting circles around the test track in this teaser.

With the specs soon to be fully enumerated, the early hints indicate that the car will be powered by an EcoBoost turbo-charged engine pumping out more than 300 hp. Coupled with the upgraded engine will be a six-speed manual transmission delivering power to all four wheels. Also, the Focus lineup has been trimming weight from last year’s models to get a better-than-ever thrust-to-weight ratio, equating zippy starts and tighter turns.

The Focus RS will be a “no-compromise driver’s car that can deliver exceptional performance on the track when required while providing excellent every day driving,” according to Ford.

We cannot wait to have the opportunity to offer this styled-up and dialed-in new Focus RS at Bill McRae Ford. Come visit us and check it out for yourself when it’s released later this year.

Edsel B. Ford II shakes the hand of Ford dealer Ronald F. Kody

Edsel B. Ford II shakes the hand of Ford dealer Ronald F. Kody. Edsel B. Ford II is who chairs the Salute to Dealers awards program and is a member of the Ford board of directors.

Giving more time and money than most other companies in the automotive industry, Ford and Lincoln dealers gave nearly $100 million in donations. Not only that, but 95% of these dealerships also volunteered time to local causes. With 2015 already underway, there was certainly a high bar set last year.

According to Ford, the $97 million donated is a reflection of Ford’s promise to go further to deliver more than just great products. Children’s causes topped the list of donations, with 80% going towards education and scholarships.

“These amazing results exemplify the pattern of caring and compassion we have come to recognize among Ford dealers across the globe,” said Edsel B. Ford II, a member of the Ford board of directors. “We know that regardless of the challenges our dealers face, contributing at this level is done not just out of a sense of duty, but out of a passion they share with their employees and customers.”

The Ford Salute to Dealers awards recognized several dealers that went above and beyond in their communities. Six were honored from a community of over 8,500 to be given an additional $10,000 to the charity of their choice. This is just one more example of the ways in which Ford is always working for a better tomorrow.

Ford Donates First Shelby GT350R for $1m in Record Barrett-Jackson Auction

There’s no official pricing yet for the highly-anticipated 2015 Shelby GT350R Mustang, but guesstimates have put it in the $80,000 range. How much more would someone be willing to pay to have the very first model?

As we’ve learned from the latest Barrett-Jackson auction held recently in Scottsdale, Arizona, the answer is $1 million—the entirety of which will be donated to the Juvenile Diabetes Research Foundation, the country’s leading global organization funding type 1 diabetes research.

The winner of the auction will be able to option the Shelby GT350R VIN#001 with any available colors and packages, complete with the signatures of all team members involved in its design and development.

The GT350R is inspired by the GT350 Competition model that Ford and Carroll Shelby designed in 1965 as a more powerful, road-racing version of the Mustang. It delivers never-before-seen track capability from a Mustang thanks to innovations in aerodynamics, chassis engineering, and light-weighting. We can’t wait for it to arrive at Morristown Ford later this year—and don’t worry, you won’t have to pay $1 million for it!